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A V I L A Blog

Navigating Career Reinvention in Your 40s and 50s

susan smith

Let’s get real—by the time you hit your 40s or 50s, you’ve probably mastered the art of survival. You’ve juggled careers, raised kids (or pets), kept relationships intact (mostly), and lived through at least five cultural revolutions—hello, streaming, smartphones, and the rise of TikTok. But what happens when your career no longer fits? When the thing you’ve poured decades into feels like a pair of jeans that’s two sizes too small?

Here’s the truth: career reinvention in your 40s and 50s isn’t just possible—it’s necessary. And spoiler alert—it can also be a hell of a lot of fun. Let’s talk about how to adapt, evolve, and land on your feet like the seasoned badass you are.

Step 1: Ditch the “Too Old” Narrative

First things first—let’s retire the whole “I’m too old to start over” nonsense. You’re not too old; you’re too experienced to waste time doing something that drains your soul.

Here’s the edge you have:

• You know who you are. You’re not 22, crying in the bathroom because someone didn’t like your PowerPoint.

• You’ve got skills and stories. And if anyone doubts you, remind them you survived Y2K and the Blackberry era.

So ditch the excuses. Reinvention isn’t about pretending you’re 30—it’s about owning your experience and using it to your advantage.

Step 2: Take Inventory of Your Awesomeness

Reinvention starts with figuring out what you bring to the table—and let me tell you, your table is solid oak, not some wobbly IKEA nonsense.

• Write down your wins: What have you crushed in your career and personal life?

• Ask yourself what lights you up: What’s the thing you’d do for free (but preferably wouldn’t have to)?

Example: I started crafting jewelry as a creative outlet, and now it’s an actual small business. Who knew playing with stones and wire would turn into something people actually pay for?

Step 3: Learn Something New (Without Feeling Like an Impostor)

Look, I know the idea of taking an online course or diving into a new industry might sound terrifying. But here’s the thing: every expert was once a rookie.

• Start small: Take a class, watch a YouTube tutorial, or read a book. (Pro tip: avoid the ones that tell you to “manifest” your career dreams. Action, not magic, is the key.)

• Experiment: Volunteer, intern, or freelance. It’s like dating a new career—try it out before committing.

And don’t worry if you feel clueless at first. It’s called being human, not failing.

Step 4: Network Like a Pro (Without Being Annoying)

If the word “networking” makes you want to curl up under a blanket, I get it. But hear me out—this isn’t about schmoozing; it’s about building relationships.

• Reconnect with old colleagues: They already know you’re capable, and a little catch-up coffee can open unexpected doors.

• Join communities: LinkedIn groups, local events, or even online spaces where people in your dream field hang out.

Pro Tip: Be authentic. People can smell fake enthusiasm from a mile away, and nobody wants to help a phony.

Step 5: Start Before You’re “Ready”

Here’s a little secret: nobody feels ready when they reinvent themselves. You just start, even if you’re not sure what the hell you’re doing.

• Side hustles: Test the waters. Whether it’s consulting, writing, designing, or launching a product, start small and see what sticks.

• Say yes, then figure it out: Don’t wait for perfection. Your first step might be messy, but messy is better than stuck.

Step 6: Market Yourself Like a Boss

Let’s not downplay this—you need to sell your story. It’s not bragging; it’s branding.

• Show your value: Highlight what makes you uniquely qualified, whether it’s your ability to manage chaos or your killer negotiation skills.

• Spin your story: A “career break” becomes “a time to explore personal growth.” You didn’t “quit”—you “pivoted.” Own your narrative, and others will follow.

Step 7: Take Care of Your Damn Self

Reinvention isn’t easy, so don’t skip the self-care. This isn’t the time to run on fumes or ignore your needs.

• Set boundaries: No, you can’t say yes to everyone. Reinvention requires focus.

• Celebrate progress: Did you send out one email? Take one class? That’s a win. Don’t downplay it.

• Be patient: Rome wasn’t built in a day, and your new career won’t be either.

Final Thoughts: Reinvent Yourself Like a Pro

Here’s the deal: career reinvention in your 40s or 50s isn’t about “starting over.” It’s about taking everything you’ve learned, everything you’ve survived, and creating something that finally feels like you.

So, stop waiting for the perfect moment, because it doesn’t exist. Start now, with whatever you have, and trust that the path will unfold as you go. You’ve got this—and honestly, you’ve had it all along.

Ready to Reinvent? Start Here!

If this resonates with you, check out my e-book, Mastering Gen X Life, where I dive deeper into topics like adaptability, resilience, and creating a life that works for you. It’s packed with actionable advice and personal stories to inspire your next chapter.

Grab your copy today and start designing the life—and career—you deserve.

https://a.co/d/9VWSirp

Let’s reinvent together—because you’re not done yet, and neither am I.

Living Bold, Living Grateful: A Holiday Reflection from Susan

susan smith

From My Heart to Yours—A Season of Gratitude

Hi, I’m Susan, the founder of AVILA. As the holidays approach, I find myself reflecting on all the moments that shaped this past year—big and small, joyful and challenging. Gratitude is a practice that has guided me not only in life but also in creating AVILA’s designs.

This season, I want to share what gratitude means to me and how it inspires the jewelry I create for you. Together, let’s celebrate the beauty of connection, reflection, and the bold, inspired lives we’re building every day.

Why Gratitude Matters More Than Ever

Gratitude isn’t just a fleeting feeling—it’s a mindset that transforms how we see the world. For me, it’s about savoring the small wins, like completing a new jewelry collection, and cherishing the big ones, like connecting with amazing customers like you.

During the holidays, gratitude has an even deeper meaning. It’s a time to honor what truly matters—whether it’s family, personal growth, or the little things that make life beautiful, like a piece of jewelry that tells your story.

Jewelry That Reflects Gratitude

At AVILA, I design every piece with intention and meaning. My hope is that when you wear one of my designs, it serves as a personal reminder to live boldly and celebrate your unique journey.

This season, I want to highlight a few pieces that capture the spirit of gratitude:

- Azure Edge Earrings: A celebration of clarity and resilience—perfect for grounding yourself in strength.

- Flame Dancer Earrings: For the bold, passionate moments that ignite your spirit.

Every AVILA design is handmade with care, blending timeless style with a modern edge to reflect the powerful, inspired women who wear them.

How I Practice Gratitude Daily

Gratitude has been a guiding light for me, especially as a small business owner. Here are a few simple ways I bring gratitude into my life—and you can, too:

1. Wear Your Gratitude: I love choosing a piece of jewelry that reminds me of a moment or value I hold dear.

2. Celebrate Small Wins: Every milestone, no matter how small, is worth celebrating.

3. Say Thank You: Taking time to thank the people who support and inspire you can be transformative.

This practice has deepened my connection to the world and to the AVILA community.

Giving Back: Gratitude in Action

At AVILA, gratitude drives everything I do, from sourcing materials ethically to creating timeless designs that support women in living bold, inspired lives. This season, I’m especially grateful for the opportunity to give back—whether through meaningful collaborations or supporting sustainable practices.

Every AVILA piece you choose is part of that story. When you wear or gift AVILA, you’re sharing not just jewelry but a message of connection, inspiration, and care.

Thank You for Being Part of the AVILA Journey

To every customer, supporter, and friend: thank you from the bottom of my heart. Your belief in AVILA makes it possible for me to do what I love, and I’m endlessly grateful for your support.

As we head into the new year, let’s carry the spirit of gratitude with us. Together, we can embrace the beauty in life, live boldly, and continue inspiring one another to shine brightly.

With gratitude and love,
Susan

The AVILA Holiday Gift Guide: Support Local & Shop Thoughtfully

susan smith

The AVILA Holiday Gift Guide 2024- Support Local Businesses This Holiday Season

I wrote this with one purpose in mind: to highlight the incredible local businesses and artists who make Jacksonville such a special place. As a supporter of community and entrepreneurship, I believe it’s important to shop locally and thoughtfully, especially during the holiday season. Not only do you support small businesses, but you also gift your loved ones unique, meaningful products that carry the spirit of our city.

The items and experiences I’ve included in this guide come from people who put their heart and soul into their craft. From wellness gifts to creative art and self-care, these picks reflect a variety of passions and lifestyles, perfect for the women in your life who appreciate quality, beauty, and community. I hope this guide inspires you to explore local treasures and give gifts that truly matter.

Beauty & Wellness Gifts for Women Who Love Self-Care

Geode Necklaces by AVILA

These stunning pieces radiate positivity and strength, perfect for anyone on a self-care journey. A wearable reminder of empowerment and beauty.

Shop AVILA’s Gypsy Geode Necklaces here: AVILA Geode Necklaces

Samson Strength & Performance PT – Runner Programming

Help your favorite athlete reach new heights with a custom runner’s program. Perfect for optimizing performance and preventing injuries.

Learn more: Samson Strength & Performance PT

Face Refinery Jax

Give the gift of glowing skin with services like facials, lash lifts, and brow laminations. This local spot in Jacksonville Beach is a gem for beauty lovers.

Book an appointment here: Face Refinery Jax

Autumn’s Mane Magic

Help someone achieve their dream hair color with Jacksonville’s own Autumn Eltringham, a Redken-certified hair artist specializing in color transformations.

Book your appointment here: Autumn's Mane Magic

Art, Music, and Experiences

Atlantic Beach Arts Market

Handmade jewelry, pottery, and unique gifts from local artists. A one-stop shop for creative and meaningful presents.

Visit their site here: Atlantic Beach Arts Market

Jacksonville Surf & Paddle

Chic swimwear, beach-inspired accessories, and even surf lessons! This shop combines style and relaxation perfectly.

Check them out here: Jax Surf & Paddle

AVILA Handmade Earrings

Lightweight and versatile, these earrings are perfect for travel-loving fashionistas.

Explore them here: AVILA Handmade Earrings

Olivia Gonzalez | Garage Roses Art Studio

Vibrant, textured floral art created by palette knife artist Olivia Gonzalez. These pieces radiate joy and make a stunning addition to any space.

Shop her art here: Olivia Gonzalez

Tiger Records
For the vinyl collector or music enthusiast, Tiger Records offers a curated selection of records and more in the heart of Riverside.

Check them out here: Tiger Records

Abri Summerer Photography & Videography
Capture life's beautiful moments with stunning photography or videography from this talented local artist. Perfect for personal or professional needs.

Explore Abri’s portfolio here: Abri Summerer

Coffee, Eats, and Life Hack Favorites

SIC Cups

Eco-friendly, durable drinkware designed for an active lifestyle. Great for coffee, cocktails, or hydration on the go.

Browse their collection here: SIC Cups

Ink Coffee & Co.
Treat the coffee enthusiast in your life to the best brew in Jacksonville Beach. Grab a gift card or visit their cozy cafĂŠ to see why this spot is a local, and my personal, favorite. Also, the best barista in 32250!

Learn more here: Ink Factory Brewing

Hoby’s General Store & Honey

Delicious local honey, artisanal jams, and gift-ready baskets—ideal for the foodie or wellness enthusiast.

Explore Hoby’s offerings at their Mandarin location or here: Hoby's Honey & General Store

Supporting local businesses is more than just a transaction—it’s about fostering a sense of community and giving back. Each of the businesses and artists featured in this guide is a testament to the creativity and resilience of our city. This holiday season, let’s make our shopping experiences a celebration of Jacksonville’s talent and heart. Tell them Susan at AVILA sent you! Happy gifting! 🎁