About
About AVILA Inspired. Design
AVILA Inspired. Design isn’t just a brand—it’s a vibe. Founded by Susan Smith in Ponte Vedra Beach, AVILA is all about crafting bold, timeless accessories for women who don’t just follow trends—they set them. This isn’t fast fashion; it’s slow, intentional, and unapologetically cool.
Susan didn’t just wake up one day and decide to start a lifestyle brand. After decades in the trenches of global fashion—sourcing, developing, and creating for the big names—she realized it was time to take everything she’d learned and do things her way. Enter AVILA: a celebration of elevated design, craftsmanship, and those little hand-finished details that make all the difference.
Each AVILA piece is inspired by the vibrant chaos of India’s markets and the breezy, laid-back charm of California’s Central Coast. Think hand-painted textures, intricate embroidery, and accessories that feel as good as they look. It’s slow fashion, yes—but it’s also statement fashion for women who know that quality and style should never be rushed.
And now, Susan is taking things a step further with her e-book, Mastering Gen X Life. Part memoir, part manual, this guide dives into the creativity, resilience, and no-BS approach that defines a generation of women who’ve been through it all—and came out stronger. From single motherhood to entrepreneurship, Susan’s story and insights will inspire you to live boldly, design your life, and own your narrative.
AVILA is more than accessories; it’s a movement for women who are done playing small. Every piece, every project, and every word reflects a commitment to creating something real, raw, and undeniably beautiful.
“Accessories don’t need to be complicated. Beautiful design doesn’t need to be untouchable. The AVILA woman is all about chic without the fuss—effortless, bold, and unfiltered. Thanks for being part of this ride."
