AVILA by Design Consulting: Stop Hustling, Start Scaling.

(Seriously.)

Hi, I'm Susan Smith, founder of AVILA by Design. And let me be straight with you: if you're tired of spinning your wheels and ready to actually grow your brand, you're in the right place.

I'm your go-to partner for brand strategy, compelling storytelling, and sustainable sales growth –no BS.

With 20+ years in the trenches of fashion and consumer products, I help creative founders and emerging brands turn their vision into serious momentum. From global players to bold independents, I've shaped identities, streamlined operations, and driven revenue – always with purpose and intention (the only way I roll).

✨ Why Work With Me? Because Advice is Cheap. Results are Everything.

I don't just hand you a plan and run. I roll up my sleeves and get it done.

Here's a quick snapshot of what I've made happen:

  • Patrick Cupid: Revamped EVERYTHING – brand strategy, pricing, sales. Result? Majorly Enhanced brand visibility and increased revenue. Nuff said.

  • Dr. Botanicals Apothecary (U.S. Relaunch): Transformed a small skincare line into a strong player in the U.S. market, thanks to a laser-focused product positioning and digital-first strategy.

  • Echo Design Group: Sourced products, launched new lines that crushed sales expectations, and landed them in major retail chains.

  • Flat Socks Launch: Managed the most successful launch EVER for Foundation Wellness. Secured national retail distribution + increased brand awareness. Boom.

  • Global Retail & Distribution Partnerships: I've built lasting relationships with the right people – key retail buyers and e-commerce platforms – giving my clients access to premium distribution channels and a major revenue boost.

  • E-Commerce Strategy: Optimized online stores (Shopify, FAIRE, Etsy), developed digital marketing campaigns THAT CONVERT, and drove major growth for D2C brands.

  • Tailored Sales Strategies: Created sales machine leading to improved margins, optimized product assortments, and enhanced customer loyalty.

What REALLY Sets Me Apart?

I don't just talk strategy, I live it. You don't get left hanging. I work side-by-side with your team to make sure everything gets implemented and – more importantly – sustained.

Think of me as your strategic partner and secret weapon.

💡 What I Bring to the Table :

  • 🧠 Strategic & Creative Powerhouse: I merge business skills with brand storytelling.

  • 🔗 Industry Insider: Wholesale buyers, platform pros – I know the right people and am not scared to use them for you.

  • 📈 Proven Sales Machine: I've launched and scaled in major retailers AND built thriving DTC brands.

  • ⚙️ Hands-On Partner: I don't just give you a plan; I help you build a system– and watch them results scale.

🛠️ My Services: End-to-End Consulting for Brands Ready to Level Up.

  • Brand Strategy & Positioning

  • Sales Strategy (Wholesale + DTC)

  • E-Commerce Optimization (Shopify, Faire, etc.)

  • Pricing & Merchandising

  • Retail Readiness + Buyer Outreach

  • Launch Planning + Go-to-Market Strategy

  • Creative & Content Direction

  • Digital Marketing + CRM Strategy

💼 Options + Pricing: Ready to Commit?

Whether you're looking for a quick reset or a long-term partnership, there's a path for you:

  • 🟡 Brand Clarity Intensive: $750 (90-Minute Strategy Session)

    • Perfect for early-stage founders or brands in need of direction.

    • Includes: Brand + sales audit, High-level positioning review, Growth opportunity snapshot, 10-day killer action plan

  • 🟠 Brand Accelerator – 4 Week Sprint: $2,500

    • Get out of your head and into action. We'll refine your brand, perfect your offer, and build a sales strategy that conquers ALL channels.

    • Includes: Brand messaging framework, Sales strategy (wholesale, DTC, or hybrid), Digital storefront audit (Shopify, Faire, etc.), Weekly check-ins + 30-day action plan

  • 🔴 Growth Partner Retainer: Starts at $1,500/month (3-Month Minimum)

    • Ongoing strategic partnership. I'll be your sounding board, strategist, and support system for sustained brand growth.

    • Includes: Monthly strategy calls, As-needed check-ins, Launch + sales planning, Digital channel growth, Custom deliverables (sales materials, marketing plans, etc.)

➕ Custom Projects

Need a Shopify refresh? A killer line sheet? A new collection rollout strategy that actually works? I also take on scoped projects (based on availability, of course).

🔗 Let's Get to Work.

Whether you're launching, pivoting, or scaling, I'm here to help you ALIGN your brand, SIMPLIFY your path, and GROW with INTENTION.

✨ Book a FREE consultation and let’s see if we vibe. We'll discuss your brand, your goals, and how I can help. You'll leave with clarity, next steps, and a personalized proposal (no pressure!).

AVILA by Design

Strategy. Storytelling. Soul. Let's Go!