BUILD WITH CLARITY. GROW WITH PURPOSE.

You are not here to perform. You are here to build something meaningful.

Something with substance. Something that works.

I am Susan Michelle Smith, founder of AVILA by Design. I help fashion founders, stylists, and creative entrepreneurs sharpen their positioning, clarify their offer, and create real momentum in their business.

I bring twenty years of experience in fashion, beauty, and consumer goods. I have led global launches, scaled DTC channels, and built brands from scratch. My work is equal parts creative direction and commercial backbone.

Always personal. Always intentional.

WHAT I DO.

Grounded strategy for creative businesses.

Whether you are building a made-to-order collection, styling clients, growing a product-based business, or shifting your brand direction, I help you focus on what matters most.

We work together to:

• Get clear on what you are offering and who it is for

• Strengthen your positioning so it connects and converts

• Audit your pricing, product mix, and customer experience

• Build the tools and strategy that support sustainable growth

This is not about chasing trends or checking boxes.

This is about clarity, traction, and creative integrity.

WHO I WORK WITH.

AVILA by Design is for:

  • Emerging fashion and lifestyle brands that want to scale with intention

  • Stylists and image-makers who are building their own brand

  • Product-based founders who are ready for growth

  • Consultants and creative service providers refining their message and offer

  • Founders and creatives in transition who need a clear next step

If you are ready to stop spinning your wheels and start moving with focus, let’s talk.

BRAND CLARITY INTENSIVE

Brand Clarity Intensive – $750

A focused ninety-minute strategy session with a ten-day follow-up plan.

This is for you if you are pivoting, evolving, or stuck in the fog. Together we get to the core of what is working, what is not, and what you actually need to move forward.

You will receive:

A full brand and sales audit

  • A review of your positioning and pricing

  • A ten-day custom action roadmap

  • Email support for anything that comes up afterward

RETAINERS AND CUSTOM PROJECTS

Long-term partnership and hands-on support.

I offer ongoing consulting and project-based support for a select number of clients each month. This work is custom and collaborative.

You might be:

  • Repositioning your brand or refining your message

  • Preparing to launch or refresh your business

  • Building out wholesale outreach and sales assets

  • Developing a new service or product

  • Tired of doing it all alone and ready for an experienced second brain

If you are building something that matters, I can help you move it forward.

SELECTED WORK.

A few clients I have supported:

Patrick Cupid

We rebuilt the pricing model, reshaped the brand strategy, and developed a wholesale outreach plan. The result was stronger visibility, a better backend, and more aligned partnerships.

Dr. Botanicals (U.S. Relaunch)

I led the strategy for their U.S. brand reset. We created a fresh story, aligned the offer with the market, and secured retail placement with a stronger pitch.

Flat Socks

I directed the most successful product launch in the company’s history. Together we secured national retail placement, scaled DTC, and built backend systems for long-term growth.

Echo Design Group

I developed new accessories lines and led sourcing and branding efforts. We landed major retail partners by refining both the product and the pitch.

Let’s build something that reflects your vision.

You are not here to play small.

You are here to grow with clarity, strength, and creative integrity.

I am here to help you do that.

AVILA by Design

Strategy. Storytelling. Soul.