AVILA by Design

Clarity. Strategy. Growth.

If you’re done spinning your wheels and ready to scale with intention—welcome.

I’m Susan Smith. I help emerging brands get clear, get seen, and get sales.

With 20+ years in fashion, beauty, and consumer goods, I bring both creative direction and the commercial firepower to move your business forward—fast.

Why Work With Me?

Because I don’t just advise—I build.

I merge storytelling, pricing, and brand strategy with real-world execution. From line sheets and sales decks to launch timelines and wholesale outreach, I help founders go from scattered to scalable—without losing their soul in the process.

Who I Work With:

  • Fashion & lifestyle founders ready to scale

  • Creatives pivoting with purpose

  • Product-based brands ready to grow

  • Consultants building a sustainable business model

What I Bring to the Table.

🔹 Strategic Firepower – I connect big-picture clarity with revenue-driven moves.

🔹 Retail + DTC Expertise – From Shopify to Saks—I know what sells and where.

🔹 Execution Support – Strategy is only as good as its rollout. I help you ship.

🔹 Real Industry Access – Buyers. Stylists. Showrooms. Press. Doors open when your brand is tight.

What We Can Build Together.

Brand Clarity Intensive

$750

One 90-minute strategy session + 10-day action plan

Perfect for founders who are stuck, pivoting, or just starting.

You’ll get:

  • Brand + sales audit

  • Positioning + pricing review

  • Growth opportunity snapshot

  • 10-day clarity plan


Brand Accelerator (4-Week Sprint)

$2,500

Perfect your brand. Refine your offer. Build a sales system.

You’ll get:

  • Brand messaging framework

  • Sales strategy (DTC, wholesale, or hybrid)

  • Digital storefront audit (Shopify, Faire, etc.)

  • Weekly 1:1s + 30-day action plan


Growth Partner Retainer

Starts at $1,500/month

 (3-month minimum)

Your on-call strategist. Your right hand. Your brand’s secret weapon.

You’ll get:

  • Monthly strategy calls

  • On-demand voice notes + check-ins

  • Launch calendars, sales tools, content roadmaps

  • Custom deliverables (line sheets, CRM campaigns, pricing audits)


Custom Projects

Need a Shopify refresh, product development roadmap, or rebrand launch? I take on select custom work based on availability.

Case Study Snapshots

  • Patrick Cupid (Designer) – Rebuilt pricing, repositioned the brand, and overhauled wholesale strategy. Result: retail growth, increased visibility, and streamlined execution.

  • Dr. Botanicals (U.S. Relaunch) – Created a clean, digital-first brand strategy that spoke directly to U.S. buyers and consumers. Repositioned the full line for success.

  • Echo Design Group – Led development and global sourcing for new accessories lines. Landed major retail partners with refreshed branding.

  • Flat Socks (Foundation Wellness) – Directed the most successful product launch in company history, securing national retail, scaling DTC, and building operations from scratch.

Ready to Build a Brand That Moves?

Let’s cut the fluff, clarify your vision, and get your business growing—with purpose.

You bring the ambition. I’ll bring the roadmap.

AVILA by Design

Strategy. Storytelling. Soul.

Let’s make this the year you scale smart.