AVILA by Design
Clarity. Strategy. Growth.
No Fluff.
Hey, I'm Susan Smith.
If you’re done spinning your wheels and ready to actually scale-with intention-welcome.
With 20+ years in fashion, consumer goods, and brand development, I’ve helped emerging designers, lifestyle startups, and growth-stage founders clarify their vision, sharpen their offer, and build a business that actually moves.
This isn’t coaching. This is partnership.
Why Work With Me?
Because I don’t just advise—I build.
I merge creative direction with real-world execution. From line sheets and launch calendars to sales decks and pricing audits, I make sure strategy becomes momentum. Fast.
Who I work with:
Fashion and lifestyle founders ready to scale
Creatives pivoting with purpose
Consultants and product-based brands looking for sustainable growth
Proof? Here’s a Snapshot of What I’ve Built:
Patrick Cupid (Designer): Repositioned the brand, rebuilt pricing, and restructured sales outreach. Result? Increased visibility, retail traction, and strategic clarity.
Dr. Botanicals (U.S. Relaunch): Created a clean digital-first strategy and repositioned the line to speak to U.S. consumers.
Echo Design Group: Spearheaded new product lines, sourced globally, and secured major retail partnerships.
Flat Socks (Foundation Wellness): Led the most successful launch in company history—landed national retail and built a full DTC + wholesale channel from scratch.
What I Bring to the Table:
Strategic Firepower: I combine brand storytelling with commercial know-how.
Retail + DTC Experience: From Kohl’s to Shopify—I know both lanes.
Real Access: Buyers, platforms, press—I open doors.
Execution Support: No fluff, no ghosting—I roll up my sleeves with you.
Consulting Services + Pricing
Brand Clarity Intensive
—
$750
One 90-minute session + action plan
Perfect for early-stage founders or mid-pivot moments.
You’ll get:
A brand and sales audit
Positioning + pricing review
Growth opportunity snapshot
10-day plan to move forward, fast
Brand Accelerator (4-Week Sprint)
—
$2,500
Refine your brand. Perfect your offer. Build a sales system.
You’ll get:
Brand messaging framework
Sales strategy (wholesale, DTC, or hybrid)
Digital storefront audit (Shopify, Faire, etc.)
Weekly 1:1s + 30-day action plan
Growth Partner Retainer
Starts at $1,500/month
(3-month minimum)
Your on-call strategist. Your right hand. Your brand’s secret weapon.
You’ll get:
Monthly strategy sessions
As-needed check-ins
Sales + launch planning
Custom deliverables (line sheets, CRM campaigns, pricing models)
Custom Projects
Need a Shopify refresh, a new line sheet, or a collection rollout plan that actually works? I take on select projects based on availability. Let’s talk.
How to Get Started
Book a free 30-minute discovery call.
We’ll talk about your goals, where you’re stuck, and how I can help. You’ll leave with clarity, no pressure, and a path forward.