The Power of Reclaiming Your Identity After 40
susan smith
As women, we spend much of our lives fulfilling roles for others—whether it’s being a mother, partner, or professional. Somewhere along the way, it’s easy to lose sight of who we are outside of those responsibilities. But something shifts in our 40s and beyond. We find the courage to stop asking for permission and start reclaiming our identity. We’ve earned it.
For many Gen X women, this phase of life comes with significant transitions. Maybe you’ve gone through a divorce or watched your kids leave home, creating a strange, silent space. Maybe you've switched careers or finally realized it's time to pursue a passion you've always put off. These changes can feel overwhelming, but they’re also an opportunity to redefine who you are, on your terms.
Reclaiming Your Power
Reclaiming your identity after 40 is about more than just reinvention; it's about returning to the core of who you are. You don’t have to let go of the woman you’ve been, but now is the time to add layers of who you want to become. It seems so simple but one of the most challenging journeys of my life. My girlfriends and I talk about this all the time.
Jewelry may seem like a small thing, but it’s a form of self-expression, a way to wear your confidence on the outside. When I design AVILA collections, I think about this—how each piece represents a part of that personal journey. The Iron Veil Collection was born from this exact mindset. It represents strength and resilience, capturing the essence of women who have fought through challenges to come out the other side even stronger.
Why Now?
The world often tells women after 40 that we’re supposed to fade into the background, but Gen X women know that isn’t our story. We’ve been quietly shaping culture, breaking barriers, and leading industries. Now, more than ever, we need to embrace our visibility and remind ourselves—and the world—that we are far from finished.
As you continue to reclaim your identity, embrace the boldness of expressing who you truly are. Wear pieces that reflect your story, your strength, and the confidence you've built over time. AVILA jewelry isn’t just an accessory—it’s a reminder that your journey is something to be proud of.
Your Identity, Your Power
Whether you’ve gone through loss, major life changes, or are just ready to step into your full power, remember this: reclaiming your identity is an act of self-love and empowerment. It’s never too late to redefine yourself.
I believe that every woman should wear her power. The Iron Veil Collection is for women who are unapologetically stepping into their next chapter with boldness and grace. Pieces that reflect resilience, confidence, and transformation—just like you.
