The Power of Reclaiming Your Identity After 40

As women, we spend much of our lives fulfilling roles for others—whether it’s being a mother, partner, or professional. Somewhere along the way, it’s easy to lose sight of who we are outside of those responsibilities. But something shifts in our 40s and beyond. We find the courage to stop asking for permission and start reclaiming our identity. We’ve earned it.

For many Gen X women, this phase of life comes with significant transitions. Maybe you’ve gone through a divorce or watched your kids leave home, creating a strange, silent space. Maybe you've switched careers or finally realized it's time to pursue a passion you've always put off. These changes can feel overwhelming, but they’re also an opportunity to redefine who you are, on your terms.

Reclaiming Your Power

Reclaiming your identity after 40 is about more than just reinvention; it's about returning to the core of who you are. You don’t have to let go of the woman you’ve been, but now is the time to add layers of who you want to become. It seems so simple but one of the most challenging journeys of my life. My girlfriends and I talk about this all the time.

Jewelry may seem like a small thing, but it’s a form of self-expression, a way to wear your confidence on the outside. When I design AVILA collections, I think about this—how each piece represents a part of that personal journey. The Iron Veil Collection was born from this exact mindset. It represents strength and resilience, capturing the essence of women who have fought through challenges to come out the other side even stronger.

Why Now?

The world often tells women after 40 that we’re supposed to fade into the background, but Gen X women know that isn’t our story. We’ve been quietly shaping culture, breaking barriers, and leading industries. Now, more than ever, we need to embrace our visibility and remind ourselves—and the world—that we are far from finished.

As you continue to reclaim your identity, embrace the boldness of expressing who you truly are. Wear pieces that reflect your story, your strength, and the confidence you've built over time. AVILA jewelry isn’t just an accessory—it’s a reminder that your journey is something to be proud of.

Your Identity, Your Power

Whether you’ve gone through loss, major life changes, or are just ready to step into your full power, remember this: reclaiming your identity is an act of self-love and empowerment. It’s never too late to redefine yourself.

I believe that every woman should wear her power. The Iron Veil Collection is for women who are unapologetically stepping into their next chapter with boldness and grace. Pieces that reflect resilience, confidence, and transformation—just like you.

Starting Over: Empowering Gen X Women to Embrace New Beginnings

Life is full of transitions, and for many Gen X women, starting over has become a powerful theme in midlife. Whether it's a career change, a new relationship, or a fresh start in an entirely different direction, this generation of women is redefining what it means to embrace new beginnings. At AVILA, we believe in the power of reinvention and the strength that comes from stepping into the unknown with courage and confidence.

Why Gen X Women Are Embracing New Beginnings

Gen X women, born between 1965 and 1980, are no strangers to change. They've lived through significant cultural shifts, technological advancements, and economic ups and downs. Now in their 40s and 50s, many are finding themselves at a crossroads, ready to start over in various aspects of their lives.

For some, this means leaving a long-term career to pursue a passion they've always dreamed of. For others, it's about rediscovering themselves after raising children or ending a significant relationship. Whatever the reason, starting over offers an opportunity for personal growth, empowerment, and the chance to design a life that truly reflects who they are today.

The Challenges and Rewards of Starting Over

Starting over isn't always easy, especially when it comes to big life changes. Gen X women may face doubts, fears, and societal pressures that can make the process daunting. But with these challenges come incredible rewards.

1. Rediscovering Purpose: Many Gen X women find that starting over allows them to reconnect with their passions and interests that may have been sidelined by career or family responsibilities. This rediscovery can lead to a renewed sense of purpose and fulfillment.

2. Building Resilience: Life's ups and downs have equipped Gen X women with a resilience that serves them well when starting over. They've learned how to adapt, persevere, and thrive in the face of adversity.

3. Embracing Change: Starting over requires a willingness to step out of comfort zones and embrace change. For Gen X women, this can lead to personal growth, new opportunities, and the excitement of creating a life that's aligned with their current values and goals.

4. Inspiring Others: By taking the bold step to start over, Gen X women become role models for others. Their stories of transformation and reinvention can inspire younger generations to follow their own paths with confidence.

How to Start Over with Confidence

If you're a Gen X woman considering a fresh start, here are some tips to help you navigate the journey with confidence:

1. Reflect on Your Values: Take the time to consider what matters most to you at this stage in life. Whether it's career fulfillment, personal happiness, or creating meaningful relationships, understanding your core values will guide your decisions.

2. Set Realistic Goals: Starting over can feel overwhelming, but breaking it down into manageable steps can make the process more approachable. Set realistic, achievable goals that align with your vision for the future.

3. Seek Support: Surround yourself with a supportive community of friends, family, or like-minded women who understand the journey you're on. Their encouragement and advice can be invaluable as you navigate this new chapter.

4. Invest in Yourself: Whether it's through education, self-care, or professional development, investing in yourself is key to a successful transition. Don't be afraid to take the time and resources needed to build the life you want.

5. Celebrate Your Progress: Starting over is a journey, not a destination. Celebrate the small wins and progress along the way, and remember to be kind to yourself as you navigate this new path.

AVILA: A Symbol of New Beginnings

At AVILA, we celebrate the strength and resilience of Gen X women who are starting over. Our handmade bracelets are more than just accessories—they're symbols of empowerment, growth, and the courage to embrace new beginnings. Each piece is designed to inspire confidence and remind you that it's never too late to reinvent yourself and live boldly.

Join the Movement

If you're a Gen X woman ready to start over, know that you're not alone. Join the AVILA community, where we support and celebrate women who are embracing new beginnings. Follow us on social media, share your story, and wear your AVILA bracelet as a symbol of your journey.

Starting over is a powerful step towards living a life that truly reflects who you are. Embrace the change, trust the process, and remember—it's never too late to live inspired.

Why Trump’s Re-Election in November Would Be Disastrous for Women of All Ages

As we approach another pivotal election, it’s crucial to evaluate the potential consequences of a second Trump administration. His policies and rhetoric have already demonstrated a troubling disregard for women’s rights and well-being. Here’s why his re-election would be disastrous for women of all ages:

1. Reproductive Rights Under Siege

One of the most significant threats Trump poses to women is his stance on reproductive rights. Throughout his first term, Trump appointed conservative judges to the federal bench, including three Supreme Court justices, solidifying a conservative majority. This has already led to challenges against Roe v. Wade, the landmark decision that protects a woman’s right to choose. If re-elected, Trump will likely continue to support policies and appointments that erode reproductive rights, potentially leading to more restrictive abortion laws and limited access to essential reproductive health services.

2. Healthcare Accessibility and Quality

Trump’s attempts to dismantle the Affordable Care Act (ACA) have jeopardized healthcare coverage for millions of Americans, disproportionately affecting women. The ACA includes provisions that are crucial for women’s health, such as mandatory coverage for maternity care, contraception, and preventive services like mammograms. Without these protections, many women could lose access to affordable healthcare, exacerbating health disparities and outcomes.

3. Economic Inequality

Women, particularly women of color, are more likely to be affected by economic inequality. Trump’s economic policies have often favored the wealthy, neglecting the needs of working-class families. During the COVID-19 pandemic, women have faced higher unemployment rates and greater financial instability. A second Trump term could mean further neglect of policies that support equal pay, affordable childcare, and family leave, leaving many women in a precarious financial situation.

4. Workplace Protections and Rights

Trump’s administration has rolled back numerous workplace protections that benefit women. From reducing the enforcement of equal pay laws to weakening protections against workplace harassment, his policies have made it harder for women to achieve fairness and safety at work. Re-election could mean further erosion of these essential protections, making it more difficult for women to succeed and feel secure in their workplaces.

5. Educational Opportunities

Access to quality education is a critical issue for women and girls. Trump’s policies have included cuts to education funding and support for school voucher programs that divert funds from public schools. These measures disproportionately affect women and girls from low-income backgrounds, limiting their opportunities for academic and professional advancement. Continued neglect in this area could have long-term negative effects on women’s economic mobility and empowerment.

6. Immigration Policies

Trump’s harsh immigration policies have had a profound impact on women and children, particularly those seeking asylum from violence and persecution. His administration’s approach has often been characterized by family separations and the detention of women and children in inhumane conditions. A second term could mean the continuation or escalation of these policies, exacerbating the suffering of immigrant women and their families.

7. Environmental and Climate Policies

Women, especially those in low-income communities, are disproportionately affected by environmental degradation and climate change. Trump’s rollback of environmental protections and withdrawal from the Paris Agreement undermine efforts to combat climate change. These actions can have severe consequences for women’s health, safety, and livelihoods. Continued environmental neglect under Trump’s leadership could exacerbate these issues, placing women and their families at greater risk.

Conclusion

The re-election of Donald Trump poses a significant threat to the progress women have made in the fight for equality, health, and economic stability. His policies have consistently undermined women’s rights and well-being, and another term could lead to further setbacks. It is crucial for voters to consider these impacts and advocate for leadership that prioritizes the rights and needs of women of all ages. The future of gender equality and women’s empowerment in America hinges on the decisions we make at the ballot box this November.