A V I L A by Design
Hello
My name is Susan, and I am a brand accelerator, product development, design, marketing, and operations professional with 20 years of experience in fashion and CPG space. I have led and/or worked with emerging brands on any or every stage of their business model.
My decades of brand positioning, sourcing, product development and business development for global fashion brands sparked my solo venture. My passion is helping small and growing businesses scale to flourish and reach their full potential. I have excellent and valued global relationships across all tiers of distribution and categories. I have touched it all, from ideation to the retail floor, and have learned from the best in the industry. My mission is to drive change and innovation in a fast-moving and unpredictable industry.
I believe in giving back to the community and support a multitude of non-profit organizations through my “day job” as Development Director at Jacksonville Arboretum & Botanical Gardens and through volunteering.
branding, communications, & marketing
Branding is about who your company is, its brand personality, its voice, its purpose.
The importance of branding in your distribution and marketing strategy can’t be overstated — even for small businesses. Your brand influences every aspect of your customers’ perceptions of your company. Branding builds trust, recognition, loyalty, reputation and revenue.
I would love to help you build the business you've always wanted to have.
My full-service branding set up- built around who we are, what we stand for, and where we want to go.
WHAT'S INCLUDED, but not limited to:
Market Research
Brand Creation + Positioning
Style Merchandising Plan + Pricing
Brand Identity Design
Digital Asset Creation
Digital Marketing Strategy
Physical Asset Creation & Communications
Web Design for both B2C Shopify and B2B FAIRE
Social Media Creation and Curation
I will give your team the tools to stay true to your brand DNA through all consumer touch points so they can run it effectively themselves. Or, I can stay on board to maintain and grow after initial set up is complete.
