A V I L A by Design
Welcome to Avila by Design Consulting.
Hi, I’m Susan—Your Brand Accelerator and Sales Growth Strategist.
With over 20 years of experience in the fashion and CPG industries, I specialize in helping emerging brands build their identities, streamline operations, and achieve sustainable sales growth. From ideation to the retail floor, I’ve collaborated with global fashion powerhouses and emerging designers to craft strategies that turn creative visions into profitable realities.
Why Work With Me?
I’ve led transformative initiatives for brands of all sizes, and my most recent work with designer Patrick Cupid highlights my approach:
Developed a Comprehensive Time & Action Calendar to streamline production timelines.
Refined Pricing and Merchandising Strategies to optimize margins and market positioning.
Designed a Sales Growth Plan targeting both B2C and B2B channels.
Created Budget-Conscious Plans for new collection launches.
Forged Innovative Retail Partnerships and deepened existing relationships.
This is just a snapshot of how I tailor solutions to meet your unique goals. My mission is to drive measurable results while honoring your creative vision.
What I Bring to the Table
Global Industry Connections: I’ve built trusted relationships across all tiers of distribution, giving you access to the right partners and opportunities.
Proven Sales Expertise: From wholesale strategies to e-commerce optimization, I help brands identify new revenue streams and scale efficiently.
Hands-On Experience: Having touched every stage of the product lifecycle, I provide actionable insights to enhance your brand's profitability and impact.
Creative Vision Meets Practical Strategy: I bridge the gap between design and business with solutions that work in the real world.
Sales-Driven Consulting Services
Branding, Communications, & Marketing
Your brand is your foundation. Together, we’ll create a strategy that builds trust, drives recognition, and inspires loyalty.
Sales Strategy Development
From wholesale to direct-to-consumer, I’ll help you craft a customized sales plan to maximize growth.
What’s Included:
Market Research: Understand your audience, competition, and opportunities.
Brand Creation & Positioning: Define your unique value proposition and identity.
Sales Growth Strategies: Tailor plans to achieve your revenue targets across channels.
Style Merchandising Plan & Pricing: Optimize your assortment and pricing for maximum profitability.
Retail Partnership Development: Build and deepen relationships with buyers and retailers.
Web Design (B2C & B2B): Create or refine your Shopify and FAIRE storefronts.
Digital Marketing Campaigns/CRM: Launch targeted initiatives to drive traffic and conversions.
Social Media Creation & Curation: Build an engaging online presence to connect with your customers.
I don’t just deliver a strategy—I also empower your team to implement it effectively. If needed, I can stay on board for ongoing support to ensure sustained growth.
Let’s Accelerate Your Sales Success.
If you’re ready to take your brand to the next level, I’d love to help. Whether you need a complete brand and sales overhaul or specific guidance, I’m here to collaborate with you.
Contact me today for a free consultation or general inquiries. I will respond within 24 hours.