Brand Strategy Consultant for Fashion, Lifestyle, and Product Based Brands

Strategic clarity, positioning, and wholesale growth for founders building something that lasts.

AVILA by Design offers brand strategy consulting and wholesale growth planning for fashion, lifestyle, and product based businesses. I work with founders to clarify positioning, refine product lines, and design smart retail and wholesale strategies that support sustainable, long term growth. Services include brand clarity intensives, wholesale strategy sprints, and seasonal advisory support.

Experienced brand strategy and wholesale leadership

After two decades leading product development, wholesale expansion, and brand growth for established fashion and lifestyle companies, I now partner with a small number of founders each season through AVILA by Design.

My role is not execution.

It is clarity, direction, and strategy.

Think architect, not assistant.

Who I Work With

This work is designed for brands that already have traction.

You have product.

You have customers.

You have momentum.

What you need now is focus.

Clear positioning.

A stronger story.

A smarter wholesale structure.

A retail strategy that actually fits your business.

If you are looking for someone to run outreach, manage operations, or execute daily tasks, I am not the right fit.

If you are ready for strategic direction and decisive next steps, you’re in the right place.

Brand Clarity Intensive

A focused strategy session to sharpen your positioning and define your next steps.

Ideal for founders who feel close but scattered.

We cover

• brand positioning and differentiation

• customer clarity

• pricing and assortment structure

• wholesale readiness

• sales priorities

• a clear 90 day roadmap

Includes

90 minute live strategy session

Written action plan and recommendations

Investment

$1,800

Wholesale Strategy Sprint

For brands ready to grow wholesale with intention, not guesswork.

This is not outreach or account management.

It is the strategy behind it.

Over two weeks we

• audit your collection and margins

• refine pricing and line structure

• define ideal retail partners

• shape your pitch and line sheet

• design your wholesale roadmap

• create a clear sales plan

You leave with a strategy. Your team executes.

Investment

$4,500

Seasonal Advisory

Light touch strategic support for founders who want an experienced sounding board throughout the year.

One call per month.

Ongoing guidance and perspective.

No daily management.

Investment

$1,200 per month

Limited availability

My approach to growth

Growth should feel intentional, not frantic.

Clear positioning creates better sales than more effort.
Small, smart moves outperform constant hustle.
Brands built slowly tend to last longer.

My work is quiet, strategic, and direct.

We focus on what actually moves the business forward and remove the rest.

Strategy. Storytelling. Soul.

Based in New York City

AVILA by Design works with clients nationally and internationally, with a studio based in New York City.

Work together

If this feels aligned, send a short note with where your brand stands and what you’re navigating next.

If it’s a fit, we’ll schedule a conversation.