You Don’t Need a Personal Brand. You Need a Point of View
Everyone’s talking about authenticity.
But somehow, everything sounds exactly the same.
Scroll LinkedIn. Scroll Instagram. Scroll TikTok.
Same aesthetic. Same captions. Same “I help…” statements.
It’s the personal brand industrial complex—and we’re all exhausted.
Here’s the truth:
If your brand isn’t rooted in a real point of view, it’s not a brand.
It’s a costume.
Let’s be clear: personal branding isn’t the problem.
The problem is how it’s being used—as a performance.
People are branding their mask. Not their truth. Not their story. Not their edge.
What founders and creatives actually need right now:
A point of view that cuts through the scroll
Strategy that moves—not just looks good
Messaging that actually sounds like you
A reset from the generic, AI-ified, LinkedIn-flavored everything
Here’s where AVILA comes in.
I’m not here to help you fit in.
I’m here to help you stand the f*ck out.
AVILA by Design isn’t about checking branding boxes.
It’s about building clarity from the inside out—so your message, offers, and presence actually align with who you are and who you’re trying to reach.
This is where story meets strategy.
Where creative vision meets actual traction.
Where Gen X reinvention stops being a buzzword and starts being a business model.
So no, you don’t need a personal brand.
You need a point of view.
And a plan that doesn’t just make noise—but builds momentum.