Strategy. Storytelling. Soul.

Build a brand and a business that actually works for you {and gets seen}.

You’re not here to chase trends.
You’re here to lead with clarity, to grow with intention, and to sell with integrity.

At AVILA by Design, I help boutique-worthy brands cut through the noise and step into the right markets with the right message—whether that’s through direct business development for my represented brands or high-touch consulting and coaching for emerging founders.

Clear positioning. Aligned pricing. A path forward you can actually trust.

Represented Brands

Alongside my consultancy, AVILA actively drives wholesale growth for a curated roster of independent labels:

  • Patrick Cupid – Modern luxury. Made to order in NYC.

  • MELKE NYC – Joyfully defiant, planet-conscious fashion.

Boutiques partner with AVILA to bring these collections to their shelves because they know we only represent brands with a deeper “why.”
📩 Wholesale Inquiries

For Creative Founders

If you’re a designer, artist, or creative entrepreneur ready to get serious about your business—this is your space.

I’ll help you:

  • Build a brand that sells without selling out

  • Clarify your pricing and positioning

  • Map a growth strategy that fits your life

  • Get into the right stores with the right story

This is boutique consulting that moves. That magnetizes. That lasts.
📞 Book a Free Discovery Call

Business Insight Meets Gen X Edge

I don’t just bring 20+ years in brand strategy, product development, and retail growth. I bring the lived experience of building a career, and a life, in an ever-changing industry.

If you’re not ready to dive in, start here:

  • Blog – Strategy, storytelling, and straight talk for brands that want staying power.

  • BooksMastering Gen X Life + Life Redesigned: honest, sharp insight for navigating reinvention.

Your boldest chapter starts now.
Whether you’re a boutique buyer, a designer on the rise, or a founder ready for the next level—clarity is your new power move.

Have questions?

Reach out anytime: susan@avilainspired.com